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3G Camera
May-Aug 01
Cambridge Consultants

Project:
To develop a portfolio of 3G concept products to use a strategic selling tool.

Key Skills Developed:
- Project management, timescale management, self-starting, teamwork;
- CDRS rendering and surfacing skills;
- Press handling skills and confidence.

Role:
- Project Leader;
- Interpret strategic goals to produce practical brief;
- Manage project, define deliverables, timescales and activity streams;
- Concept generation and development;
- Lead PR push and act as contact point for press and sales contacts

Process:
-Initially I facilitated a number of brainstorms, involving several internal experts from various related disciplines;
- Establish approach: to apply 3G technology to non-telephony products to demonstrate 3G's potential to establish whole new markets;
- Understand emergent technological capabilities to enable new functionalities;
- Produce a quantity of discreet product concepts to progress. Coordinating contributions from telecoms, software and industrial design, I steered the project to a final embodiment.

Outcome:
- Technology concept for launch of Alphamosaic company- Double page spread - T3, Dec 2001;
- Featured in the Design Council's 'Designed For Use' exhibition, which toured Switzerland, Germany and Austria November '01 - March '02;
- Featured in New Design, Engineering Design and Design Week periodicals, amongst others.